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Merchandise is a practical way to show off branding and promote a company, but it can also have a positive affect on businesses in multiple ways. Here are some of the positive benefits of merchandise for businesses and their customers.

Enhanced Brand Recognition

With merchandise, companies can help to build brand recognition. By using items that feature the company logo and iconography not only will people become more familiar with the brand, but it will aid in the long-term memory of the brand name and icon. When people are given free merchandise they are more likely to remember it and associate it with the brand. This means that when customers are in search of a product or service that the company provides, the merchandise can help to remind them of the brand and its offerings.

Increase Customer Loyalty

Another positive effect of merchandise on a business is that it can encourage customer loyalty. Items such as shirts, hats, and mugs featuring the company logo and message can be given out as promotional gifts. This helps to create an emotional link to the customers, as they have something tangible to represent the company. This builds positive feelings towards the brand and through these continued associations customers become more willing to stay loyal to the company.

Attract New Customers

In addition to building customer loyalty, merchandising can also be used to attract new customers. As mentioned above, people who are given promotional items tend to remember the company name and logo and associate it with the item. This is a great way to increase exposure with little cost and can lead to more customer acquisition.

Building Connections With Trade Shows or Events

Outfitting staff with apparel featuring the company logo is a great way to get noticed at trade shows, conventions, or other events. When people approach your booth or exhibit, the staff is already helping to spread the message of the company with the items of apparel that they’re wearing. This is an easy way to make an impression before even speaking and engages people into learning more.

Overall, merchandise can be a valuable asset for any business. By using promotional items the company can enhance brand recognition, increase customer loyalty, and gain new customers. Additionally, merchandise allows businesses to stand out at events, trade shows, and conventions. By investing in merchandise, a company can create positive relationships with their customers and potential customers.