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During the 1970s, boxing experienced a golden age that is still revered today. From the intense rivalry between Muhammad Ali and Joe Frazier to the explosive emergence of George Foreman, it was an incredible time in the history of the sport. With such talent on display and the public's fascination with the spectacle of the fights, the positive benefits of the sport’s popularity were soon seen in both the boxing world and beyond.

Firstly, the surge in popularity of boxing during the 1970s created an abundance of opportunities for boxers to make a living. With the influx of boxing fans, sponsorships and prize money skyrocketed. This meant that more money was available for fighters to make a living and be able to commit to the sport full-time. Moreover, the boom in the popularity of the sport saw more and more gyms being opened, providing amateur boxers with a place to train and hone their skills.

The sport of boxing also experienced a tremendous surge in media coverage during this time. Thanks to the incredibly media friendly personalities of boxing stars such as Ali and Frazier, journalists were attracted to the sport like never before. This saw increased exposure both domestically and internationally, and the increased awareness of the sport only served to further fuel its popularity.

Finally, the intense rivalry between boxers like Ali and Frazier transcended the sport itself, having a positive impact in wider society. At a time when there was great civil strife going on within the United States, the media coverage of these intense rivalries between two great boxers provided a brief distraction to all that was going on. In some ways, the bouts between them could be seen as a proxy for the conflict taking place all across America, and this only further solidified the popularity of the sport.

In conclusion, the popularity of boxing during the 1970s had some immense positive benefits. In a time when the sport was in desperate need of a boost, it was given just that thanks to the incredible rise in public fascination and the intense rivalries of legendary boxers like Ali and Frazier. Thanks to these things, the sport of boxing was given new life and is still remembered fondly to this day.