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Today, online stores play a big role in improving customer experience, but effective marketing is also crucial to their success. Shopify, Sendinblue, and Mailchimp are three of the most popular email and marketing automation systems for ecommerce stores. While each platform offers unique features, they all have one thing in common: the capacity to quickly and easily automate exactly the kind of messages and campaigns you need to build meaningful relationships with customers and target specific groups with the right message at the right time.

From automated emails to trigger-based campaigns, Shopify Sendinblue and Mailchimp can help make sure every customer is engaged with your message and brand. Here are just a few of the positive benefits that result from using these email marketing solutions.

1. Increased customer loyalty: By using email marketing, an ecommerce store can easily engage customers with automated messages that have been designed to be both rich in content and highly targeted. Automated messages allow the store to send the right message to the right customers at the right time – thereby increasing customer loyalty.

2. Increased sales: By utilizing email marketing’s segmentation capabilities, merchants can target messages to specific client groups who are more likely to respond positively to the message. Additionally, automated messages can be used to upsell and cross-sell complementary or related products, thereby increasing the average revenue per customer.

3. Improved reach: All three platforms offer several methods of integrating additional accounts (e.g., social media, advertising tools, etc.), which helps broaden the reach of the company’s marketing campaigns. This helps in gaining new customers and brings in additional revenue.

4. Improved tracking and analytics: Shopify, Sendinblue and Mailchimp all provide analytics tools to help merchants track the performance of their campaigns. This allows them to easily track results and tweak the strategy for better results.

5. Improved customer experience: All three platforms provides a variety of features that helps in offering personalized experiences to customers. This includes customized newsletters, targeted emails, product recommendations, etc. All these features help in delivering a great customer experience, thereby increasing the chances of them coming back to make more purchases.

Overall, Shopify, Sendinblue and Mailchimp offer a wide range of powerful tools for automating and optimizing email marketing campaigns. From personalized messages to increased customer loyalty, these platforms offer many advantages that can easily be utilized to enhance the online store’s operations.